Get your hands on our tailored PPC Marketing Services and watch your business reach new heights
The digital marketing tide is shifting, and many firms are looking for quick, effective ways to get their brands in front of high-converting customers. Thrive Internet Marketing Agency’s PPC management services will increase your search engine exposure and provide speedy results.
Our Customized PPC Marketing Plans for You
PPC, or Pay-Per-Click, is an internet advertising approach in which advertisers pay a fee each time their ad is clicked. It is a strategy of acquiring visitors to your website rather than attempting to attract them organically.
Here’s how PPC marketing often works:
Ad Creation: Advertisers create adverts and bid on keywords relevant to their target demographic. These keywords are terms or phrases that people may use when searching for products or services online.
Auction System: Search engines and platforms that offer PPC advertising, such as Google ads or Bing Ads, utilize an auction system to determine which adverts appear when a user searches for a certain keyword. The auction considers both the bid amount and the ad’s quality score.
Bid Amount: Advertisers choose the maximum amount they are willing to pay for a click on their advertising. However, the real auction price may be lower, depending on other advertisers’ bids and the ad’s quality score.
Ad placement: Ads appear on search engine results pages (SERPs) or other websites and are often labeled as “sponsored” or “ad.”
Cost and Performance: Advertisers pay only when a user clicks on their ad, hence the name Pay-Per-Click. The cost per click (CPC) may vary based on the competition for the keywords and the quality of the marketing campaign.
We Provide Several Types of PPC ads
There are several types of PPC (Pay-Per-Click) advertisements, each designed to serve a certain purpose and achieve different advertising goals. Here are some typical types:
- Text Ads: These are the standard PPC advertising that appear on search engine results pages (SERPs) when consumers type in specific keywords. They generally comprise a headline, a few lines of advertising copy, and a link to the advertiser’s website.
- Shopping advertising is commonly utilized in e-commerce and includes product images, price, and the name of the online firm. They are typically displayed at the top of search results when consumers are looking for specific things.
- Image Ads: These visually appealing commercials use graphics and photographs. They appear on websites in the ad network and target users based on their interests, demographics, or online activities.
- Banner advertising comes in a number of sizes and may be shown on websites, often at the top, bottom, or sides of the page. They may include photographs, text, and interactive elements.
Social Media Ads
- Facebook commercials: Facebook offers a variety of ad formats, including photo advertisements, carousel ads, video ads, and more. Advertisers may target certain demographics, interests, and habits.
- Instagram Ads: Instagram, owned by Facebook, provides ad formats comparable to those found on Facebook, with a focus on visual content. This includes photo and video advertising, carousels, and Stories ads.
- Twitter Ads: Twitter offers sponsored tweets, accounts, and trends. These adverts may appear on users’ timelines, search results, and trending topics.
- LinkedIn Ads: Advertisers may target professionals based on job title, industry, and other criteria. Some of the various advertising formats include sponsored content, sponsored InMail, and display adverts.
YouTube advertising: YouTube, owned by Google, offers a variety of ad kinds, including skippable and non-skippable video advertising, display advertisements, overlay ads, and sponsored cards. These advertisements run before, during, and after YouTube videos.
Remarketing or retargeting advertising targets people who have previously visited a website but did not complete the intended action, such as purchasing. They intend to re-engage these users by delivering relevant ads as they browse other websites or social media platforms.
App Install Ads: These ads promote the installation of mobile applications. They can be delivered via a variety of channels, including search engines, social media, and other apps.